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Concert promotion information

This page is for people interested in promoting Petra concerts. Here you'll learn about how to promote a concert and how to contact Petra's booking agent and manager.

Want to promote a concert?

Want to bring Petra to your town? It's possible, even if you've never promoted a concert before!

Before you make any decisions, realize that promoting a concert is a big responsibility. Consider the following:

  • Do you have a passion and vision for music ministry?
  • Do you feel God leading you to do this?
  • Can you organize a group to help share the responsibilities?
  • Can you raise the funds?
    Ticket revenue alone probably won't cover the band, sound and lights, venue, hotel rooms, transportation, catering, and advertising expenses
  • Are you willing to do the work?
    You and your group will have to schedule a date, book a venue, rent equipment, make hotel and travel arrangements, develop a promotional advertising campaign, and recruit people for day-of-show work.

If you're not turned off yet, then it's time to learn more about HOW to promote a successful concert. There are lots of great resources on the web that will explain the process step-by-step. Here are a couple:

  • Concerts 101 at
    Sue Dempster, a concert promoter, started off as a fan. She has promoted numerous Petra and John Schlitt solo concerts over the years. She explains how to promote a concert if you've never done it before.
  • How To Promote A Concert at
    H2O is Petra's booking agency. This article gets into the marketing aspects of promoting a concert.

Petra's booking agent and manager

Booking agent

Scott Huie
H2O Artist Agency
(770) 736-5363


Wayne Seboa
Infiniti Management Group
(615) 778-1350